LETTERMARK
EMBLEM
WORDMARK
PICTORAL
CHARACTER
ABSTRACT
COMBO
LETTERMARKTypography based. Usually streamlining a long company name.
EMBLEMClassic and timeless like a crest or seal.
WORDMARKFont-based. Good for succinct business name.
PICTORALBrand mark or symbol.
CHARACTER Illustrated character/mascot. Often colorful and cartoonish.
ABSTRACTInstead of a recognizable image - like a bird or a tree - it’s a geometric form.
COMBOSymbol and text.
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